The PR Group tops 100,000 media placements as it enters year 33

The Clearwater, Florida-based publicity firm said it has passed 100,000 earned media placements since launching in 1993. The milestone highlights the firm's long run securing broadcast, print, digital and wire coverage for authors, experts and businesses nationwide.

Why it matters: - The milestone signals staying power in earned media at a time when clients increasingly look for credibility, reach and third-party validation. - The PR Group’s track record spans more than three decades and multiple media formats, which can matter for clients seeking broad distribution without relying on paid placement.

What happened: - The PR Group said it surpassed 100,000 media placements in 2026, the same year the firm enters its 33rd year. - The company was founded in 1993 in Clearwater, Florida. - The firm focuses on broadcast, print, digital and wire coverage for authors, subject matter experts and businesses nationwide. - Vicki Southard, co-founder of The PR Group, said the firm’s mission has remained the same since launch: helping clients earn the media attention they deserve.

The details: - The PR Group’s placements are predominantly earned media rather than paid placement. - The firm has worked with clients in consumer products, health and wellness, legal, fashion and publishing. - The company said its coverage has appeared across national broadcast outlets, trade and consumer print publications, and digital and wire distribution channels. - The firm describes its mission as helping deserving clients earn media recognition and credibility. - The company says the quality of clients’ expertise, passion and product knowledge has been part of its own success. - Contact information listed in the release names Crystal Gorges of The PR Group at +1 727-977-8612.

Between the lines: - The announcement is less about a single campaign than a longevity story for an earned-media shop. - The 100,000-placement figure is meant to underscore scale, but the more important signal is consistency across changing media channels since 1993.

What's next: - The PR Group is likely to keep leaning on earned media as its core pitch to prospective clients. - The firm’s next proof point will be whether it can keep building placements as the media environment continues to shift.

The bottom line: - The PR Group is using a major placement milestone to reinforce a simple message: it has spent 33 years turning client stories into media coverage.